Lessons - Why Paid Advertising Doesn’t Work | Swish Goswami - CEO and Founder of TruFan
Description
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In this "Lessons" episode, we dive into the insights and strategies shared by Swish Goswami, CEO and Founder of TruFan. Swish discusses the current challenges in paid advertising, the evolving landscape of influencer marketing, and the crucial role of building genuine community connections. Learn how to navigate these complexities and leverage innovative approaches for effective marketing.
Challenges in Paid Advertising: Discover the four major issues: ad fraud, ad blockers, lack of ad placement control, and the difficulty in measuring true ad impact, leading to wasted spending.
Evolution of Influencer Marketing: Understand why traditional influencer marketing is flawed and how TruFan’s platform leverages micro-influencers and super fans for authentic engagement and better results.
Measuring Campaign Effectiveness: Learn how TruFan’s platform helps brands validate influencers, check for fake followers, and measure campaign success through audience overlap and engagement growth.
➡️ Show Links
https://successstorypodcast.com
YouTube: https://youtu.be/ZlkzafD4cJ4
Spotify: https://open.spotify.com/episode/7mg0al8bhJUhl5qVStGqxI?si=201cebd5afba489e
➡️ Watch the Podcast On Youtube
https://www.youtube.com/c/scottdclary
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